DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, ...